Dash is an open source peer-to-peer cryptocurrency. Its main feature is offering instant transactions (known as InstantSend) and private transactions (a.k.a., PrivateSend). It was previously known as Dark Coin.
Dash is known for having a decentralized governance model. It has a self-governing and self-funding model that enables the Dash network to pay people and companies to perform work that adds value to the network.
However, Dash is now making headlines because of its foray into the world of mixed martial arts.
The former UFC welterweight title challenger Rory MacDonald was represented by Dash in his championship bout with Douglas Lima at Bellator 192.
Jeff Smith, Dash’s head of network operations, reached out to MacDonald and offered him a unique sponsorship deal for Bellator 192.
MacDonald received $250,000 for representing the cryptocurrency at Bellator 192, which was more than Reebook’s total payout ($165,000) for all fighters on the UFC Austin Fight Night.
This wicked marketing tactic is making Dash instantly famous among UFC fans. Here is a reminder how strong the UFC fanbase is:
This would be a winner for Dash!
Disclaimer: The news article above expresses the author’s opinion about the topic of the article. We strongly advise you not to base your investment decisions just on this article alone. If you’d like to become a writer for Finstead Bites, please send us an email at email@example.com.